MEO SANG QUY DAN
The collection of red envelopes brings meaningful wishes from playing with letters to messages for people to feel and be more positive. The themes in the collection are about the traditional New Year wishes that we all want to give each other at the beginning of the new year. Beauty, education, work, life, and health are mentioned in this collection.
THE CATS REPRESENT THE FOUR SEASONS IN A YEAR
Meo Sang Quy Dan - gives an overview of a new year that is always positive and happy without "angry" things because the new year is coming (Dan Sang Quy Meo). In addition, Dan Sang Quy Meo also means the year of the tiger turns to the year of the cat (Year of Water Cat).
My Mieu - means to everyone that everyone will always be beautiful and "fresh like a flower". A beautiful, striking beauty that attracts all eyes. Punctuation is hidden (Mieu) is a hint about the year of the cat that everyone will always be beautiful.
Thang Tien Thang Hoa - talks about career, and wishes the recipient will have a smooth, favorable working year and advancement in study and life. The image is a cat with the shape of a Mandarin hat in the past, representing education and career development. The other meaning is "Mao" which is the Vietnamese folk way of referring to the cat.
Phu Quy Cat Tuong - a year full of money, wealth and good luck will come. The sentence also mentioned that the cat in 2023 is Precious Cat - Quy Cat (Year of Water Cat), hoping that the new year will be full of money and wealth.
Ho Chi Minh City, Vietnam
Produced in January 2022.
Concept & Creative Director: Pino.
Project Manager: Pino.
Idea & Illustration: Pino.
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